We strive to create wholesale bazaar in online space, helping manufacturers and business buyers to transact directly without middleman. Micro, Small and Medium Enterprises (MSME) face a huge challenge in selling products outside their geographic regions. Traditional distribution system in India is archaic where layer after layer of intermediaries add more cost than value, resulting in loss of significant margin as distribution cost. Besides, vested interests restrict market access of good and competitively priced products, if not aligned to intermediary interest.
In other words, manufacturers are helpless – even if he/she manufactures an excellent product at highly competitive price – selling it across India remains a distant dream without satisfying intermediaries.